Deadline Extended – Abelha Arts Competition! (Plus judging panel!)
We have really good news for Abelha Cachaça lovers all over: due to many requests to extend the deadline date of our arts competition, we’ve decided to give creatives minds some extra time to send their design to us: deadline is now 21st March 2016 and we can’t wait to see all you’ve come up to!
Plus, we can now confirm a bit more about our judging panel, which will choose the label that will make our bottles all pretty for the Summer. The panel will be formed of 3 people from the Arts & Design Industry and 3 other from the Beverage Industry. We’ll reveal today the names of the artsy people responsible for selecting THE ONE that will make it to the bottles. Next week, we’ll announce the Beverage Industry judging panel.
ANANDA NAHU (anandanahu.com)
Ananda is one of the emerging names in Brazilian street art worldwide. She was named by CNN Style as one of the top upcoming Brazilian female urban artists to watch and one of 6 amazing artists redefining Brazil’s art and design.
Ananda Nahu was born in Juazeiro, in Bahia, Brazil, in 1985. She moved to Salvador in 2001, in 2003 she attended The College of Design and in 2004 attended the Fine Arts School at the Federal University of Bahia. During this period, she became interested in studying photography, Fine Arts Paintings and engravings, inspired by studies and research of lithography, Serigraphs, metal engraving, and consequently a deeper study of posters, the main references for engraving techniques.
Working both in large scales murals and small canvas, Ananda spread her work all over Brazil, New York and London and was recently commissioned to design one of the Nike concept stores in Rio de Janeiro. In 2015, she was also commissioned to design Abelha Cachaça first limited edition Summer label, which we are extremely proud of!
LÍVIA REZENDE (rca.ac.uk/more/staff/dr-livia-rezende)
Livia Rezende is a tutor in History of Design at the Royal College of Art. She received her PhD in History of Design from the V&A/RCA in 2010, and holds an MA in Design from the Pontifical Catholic University of Rio (2003) and a BA (Hons) in Graphic Design from the Escola Superior de Desenho Industrial (ESDI) of the State University of Rio de Janeiro (1997).
Livia Rezende has taught design practice, theory and history in various Brazilian and British institutions, including the supervision of undergraduate and postgraduate work. She has published widely in Brazil, UK, Belgium and Japan on the subjects of graphic design history, International Exhibitions, Brazilian design and architecture, including her MA dissertation on the uses of Brazilian visual Romanticism in the design of consumer good labels during the 19th century.
She is also a practicing graphic and editorial designer and has worked for several studios and magazines in Rio and London.
JONATHAN CHADWICK (artistictype.co.uk)
Jonathan Chadwick is the Artistic Type, with over twenty years industry experience as a creative operating mainly for the leisure industry. In 2009 he set up alone and began working as a freelance illustrator whilst also undertaking an MA in Art & Design. It was at this time he was first introduced to Abelha Cachaca and designed the second of the bottle’s labels. His illustration work (as Mr.Chadwick) has since developed into a signature hand drawn style, deep rooted in traditional engraving. He is the creative mind behind Abelha very first labels!]]>
The competition is open to everyone; whether they are an artist, a designer, an illustrator or a bartender. The winning label design will be on stockists’ shelves and behind bars throughout summer 2016 and the artist whose design will be chosen will also receive a prize of €2000.
The brief is simple; create a piece of artwork, preferably two-dimensional, that can be used on a bottle of Abelha Organic Cachaça. Take inspiration from any shape, form, instrument, food, landscape, people, heart, simplicity or the rural rhythm of Bahia state. To inspire even further, Abelha will be sending out samples of the cachaça to those within the Europe Union so they can experience the lush, green, fresh flavour of the cachaça.
A competition will run until 6th February where a panel of judges will choose the top ten pieces of artwork. The artworks will then be displayed in an exhibition marking the launch of the new label, which takes place in June. The chosen label design will also be unveiled at the event.
To find out more details about the competition, please visit: http://www.abelhacachaca.com/case-studies/abelha-2016-label-competition or email firstname.lastname@example.org.
The Summer Label 2016 will be the second limited edition label to be produced by Abelha Organic Cachaça. Earlier this year, Abelha collaborated with Brazilian based urban artist Ananda Nahu to create the first limited edition label. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth.
Abelha Organic Cachaça is an artisanal organic cachaça hailing from the lush green hills of Bahia´s countryside, a north-eastern state in Brazil. The plantation is located in the small town of Rio de Contas, surrounded by the beautiful scenery of Chapada Diamantina National Park. Abelha has a strong commitment with organic farming practices, traditional distilling methods, fairtrade principles, simplicity and joie de vivre. Bahia is well regarded as one of the most beautiful, artistic, fun-loving and musical regions in Brazil. Launched in the UK in 2009, the brand quickly reached the premium level category due to its quality and taste. Abelha Organic Cachaça is now available at top UK bars, restaurants and retailers including Marks & Spencer and Harvey Nichols. Abelha is sold in 11 different countries.
Cachaça, Brazil’s most popular drink, is woven into the history of the nation, having bolstered the colonial economy and provoked the first rebellion against the Portuguese. Although cachaça was first made before rum, it was only early this century when it gained international (excluding the USA) legal status and declared officially as Brazilian.
After Brazil was ‘discovered’ by Cabral around 1500, many Portuguese returned with sugar cane shoots in the early 16th century, needing to expand sugar production in Madeira. Regions like São Vicente, Pernambuco, and Recôncavo Baiano were soon transformed into vast plantations. As colonies were established along the coast, cachaça began to be produced; most likely using stills that were brought from Madeira where a kind of aguadente (fire water) was already being made. Much more poetically, cachaça was discovered by serendipity when fresh sugarcane juice reserved for drinking or for livestock fermented naturally and evaporated to condense into droplets; these then fell on the slaves who discovered that it was not only delicious but also intoxicating. Pinga (meaning drip), also known as cachaça (!), was born.
Nowadays, cachaça has become an integral part of Brazilian culture, as synonymous with the country as bossa nova, carnival, or football. It is produced and enjoyed all over Brazil and is enjoying an exciting renaissance; trendy cachaçarias have sprung up in Brazil’s major cities and, more recently, in many cities of around the world.
Abelha Organic Cachaça is exclusively distributed in the UK by Love Drinks, distributors of premium, craft produced or family owned spirits, liqueurs and craft beers in the UK.
BATIDA DE COCO (by Mestre das Batidas bar, São Paulo)
400 ml Cachaça
1 can of coconut milk
2 tsp sugar
1 can condensed milk
2 cups of ice
Place the ingredients into a blender or shaker and pronto! Garnish with coconut pieces. E PRONTO!
A cachaça aficionado , Gian has worked in different parts of the world, including India and various spots in the Middle East, allowing him to become familiar with different cultures, flavors and ingredients. We love all about it. Check out the recipe:
45ml Abelha Cachaca
20ml Velvet Falernum Taylor’s
25ml Lime juice
15ml simple syrup
25ml egg white
10 mint leaves
Preparation: tear the mint drop in to a shaker and gently crush the mint. Add the rest of the ingredients, add a scoop of ice and shake vigorously for few seconds. Double strain in to a coupe glass and garnish with a mint spring and a drop of Angostura bitters.]]>
We are mega happy that celebrated Bahian artist, Ananda Nahu, has designed a new label for Abelha, which will be available from mid June. Ananda comes from the small countryside town of Juazeiro, in Bahia. Ananda has painted her intricate, vibrant art on walls all over the state of Bahia before moving to Rio de Janeiro gaining nationwide recognition. Ananda is set for higher ground still as she heads to New York for a two months residency this summer, where she plans to paint her art all over Brooklyn’s walls. Watch out Brooklyn! And has also been commissioned to create a special artwork for the NIKE store in Leblon, Rio de Janeiro celebrating the 2016 Rio Olympic games.
Before all this, Ananda joins us in the UK for the very special launch of her Abelha Silver label and to paint her very first mural in the UK during the Vamos! Festival, in Newcastle. Here we post her a few easy questions for starters:
So, how did it all start for you?
I was a kid who loved to draw, as far as I can remember, I was always drawing. It was a natural thing for me to want to study art. I moved from my hometown, Juazeiro, to Salvador in 2001 and started attending the College of Design and in 2004 I began to study at the Fine Arts School from the Federal University of Bahia.
At this point, I was really interested in studying photography, Fine Arts Paintings and engravings, specially lithography, Serigraphs, metal engraving. It wasn’t in the plans working with street art.
So street art was something that came later?
Yes, it was something that happened later in my life, when I met my husband (artist Rodrigo Izolag). Being a woman, you know, it was hard to go to the streets to paint on my own, and he introduced me to this world, and I got instantly hooked. And we started working in partnership.
In 2005, I began using stencil to create wall arts, one of the oldest type of engraving, that is leaked into the mold to obtain shapes and pictures. I started painting all over Bahia, from small cities to bigger ones and my name started to get recognition.
The main subject of your art is usually portraits of women, and the use of very intricate patterns…
Yes, I love portraying women! Strong women, is a subject that is very dear to me. Plus I’ve always been very close to the hip hop culture and that is something that shows as well in my work. I love working with stencils for the portraits and then adding unique free hand paintings on the backgrounds for each art.
And how was the process for the creation of Abelha Label?
It was a challenge! It was the first time I created a special art for a label, and used such a small canvas (laughs). So I had to go from big murals to this small space for creating. But I wanted to keep as close as I could to my traditional art. And I wanted to represent Bahia in a feminine way, and all its vibrancy and colours. Hopefully I manage to do it! (laughs)
Are you a cachaça fan?
I moved to Rio de Janeiro in 2007, but until this day, whenever we go to Bahia, we always bring home bottles of cachaça from very small producers, that nodoby else knows! Bahia cachaça is very good.
If you could remember one highlight in your career, what would it be?
I will have to say the artistic residency I spent doing in NY. My husband and I did a very productive partnership with USA based photographer Rick Flores, and used his portraits to create stencils representing people from the Bronx and Brooklyn area. We stayed there painting walls and working close with the communities for a month and it was a very immersive experience.
What is your expectation coming to London?
We’ll Im super anxious! (laughs) I’m dying to see the result of my work on the labels and the response of the people! I hope everyone likes it!
DESIGNED BY BRAZILIAN URBAN ARTIST ANANDA NAHU (anahu.com), THE LABEL IS A HOMAGE TO THE BAHIAN WOMAN AND MARKS THE LAUNCH OF ABELHA´S ART COMPETITION: ROAD TO RIO 2016
Label launch event will happen on 16th June at at Coya Members Club. Artist Ananda Nahu visits UK for the first time in June to produce her first mural in the country at Vamos! Festival (vamosfestival.com) in Newcastle on 11th June.
RIO DE CONTAS – BAHIA, situated on the northern region of Brazil, surrounded by the lush green canyons and waterfalls, is the home of Abelha Organic Cachaça and served as the inspiration behind its new summer limited edition bottle. Abelha Organic Cachaça commissioned celebrated female urban artist Ananda Nahu, to design Abelha´s new label, which will be unveiled on Tuesday 16th June at Coya Restaurant. Ananda´s partnership with Abelha Cachaça will mark the start of a competition inviting bartenders, artists and members of the public to submit designs for a label for limited edition run of Abelha Organic Cachaça which will be launched before the Rio Olympic Games in 2016.
THE LABEL: Ananda Nahu is famous for her complex and colourful murals enriched with intricate patterns and featuring powerful women as centrepiece. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth. . Nahu is one of Brazil’s top muralists, recently featured in Phaidon’s new book Brazil, an ode to the country’s contemporary culture.
Abelha Cachaça has produced a limited number of bottles showcasing Ananda’s exclusive design which will be finally unveiled on Tuesday 16th June at Coya Restaurant, from 6pm to 8pm. Gian Carlo D’Urso, Group Bars Manager for Coya has created a special drink using Abelha Organic Cachaça for the event, the Bahia Sour, which will also be available at Coya throughout June at the restaurant.
A number of these limited edition bottles will also be available for Abelha’s customers within bars and selected retailers.
Ananda Nahu said: “I created this design which was inspired by memories of my home state, Bahia, a region which is very close to my heart. It is a land of colour and beautiful strong women, so the art pays a homage to these people and the vibrant beauty of this region.”
Abelha is an organic cachaça created using the most traditional artisanal methods from organic sugar cane grown on the sunny slopes of Bahia. The cane is processed within 24 hours of being cut, fermented and then distilled in a traditional copper still. Only a small fraction of the distillate is kept to ensure the highest possible quality.
Hal Stockley , Director of Abelha Cachaça said: “The Bahian style, colour and vibrancy are at the heart of Abelha and I can’t think of a better way to celebrate this than through Ananda’s artwork and label; it encapsulates it all.”
ROAD TO RIO 2016: Art Competition for Abelha´s new Special Limited Edition label – Rio Olympics 2016
This is the first limited edition label commissioned by Abelha and it will mark the launch of a worldwide competition to design Abelha´s label for the 2016 Rio Olympic Games. Email email@example.com to register your interest. More details on entry criteria, prizes and open-source judging panel will be available soon.
About Abelha Cachaça
Abelha Organic Cachaça is a small-batch traditional alambique (pot-still) cachaça. It is made 100% organically and 100% traditionally by small holding farmers in Bahia, Brazil. The sandy soils and high altitude of Rio de Contas, which is located on the border of the Chapada Diamantina national park, produce deliciously sweet sugar cane, ideal for cachaça production. The Responsible Trading Company, who created Abelha Organic Cachaça, are working to teach organic agriculture and to ensure organic certification for more farmers in the local area; they believe it is right to use the most traditional and natural farming techniques to create the best tasting handcrafted cachaça. Abelha Organic Cachaça is exclusively distributed in UK by Love Drinks, distributors of premium, craft produced or family owned spirits, liqueurs and craft beers in the UK.
For further information on Abelha Organic Cachaça please contact:
PR and MKT Director
For further information on Love Drinks please contact:
PR & Communications Manager
(M) 07507 724 504
Barrio Bars (welovebarrio.com)
Barrio bars are an ever-vibrant always-buzzing trio of bars located in Soho, Islington and Shoreditch; An irresistible parallel universe straight into the Latin World.Tropical vibes, funky music sets and a bar staff that entertain the hell out of even the stuffiest guest. Try one of their top drinks, the sultry Brazilian Lady, also invented in Barrio Norte by former bar master Colin Macy (where is he now?!): a mix of Abelha, passion fruit, and cool lemon shaken with egg white and served like a senorita.
Sushi Samba (sushisamba.com)
Perched near the top of the dizzying Heron Tower lies Sushisamba: home to incredible views, delicious food…and great cocktails! Operating under a Japan/Peruvian/Brazil fusion, the restaurant offers the best from each country, and cachaça drinks are a highlight. Currently, Sushisamba offer two of their own versions of the classic Brazilian batida: The Pistachio and Avocado Batida, with fresh avocado purée swizzled through crushed ice with cachaça, pistachio orgeat and cacao. Or the Batida de Mango: cachaça with mango cream and passion fruit churned through ice and spiked with Benedictine liqueur.
This popular Old Street hangout holds cachaça as one of the main stars for making great cocktails. Always a good vibe, although we would like to see them bring back the DJ perch above the entrance! Floripa’s talented bartenders created some great recipes that goes beyond your traditional Brazilian drink; try the “Presidente do Brasil” a delicious mix of Abelha cachaça, pomegranate syrup and dry martini.
Spiritual Caipirinha Bar (spiritualsessions.co.uk)
Spiritual is one of Camden’s best kept secrets, almost hidden in a little street just off Chalk Farm Road. The bar made a name by offering one of the largest ranges of flavoured caipirinha, crafted from the freshest ingredients. From the traditional caipirinha to the exotic kiwi, passion fruit, grape and tamarind caipirinha, all of them are worth a try!
Made in Brasil Boteco (madeinbrasilboteco.co.uk)
Made in Brasil Boteco claims to offer the largest selection of cachaça in the UK. Owner Renato Paziam brought a staggering 100 different cachaças back to English shores! The extensive list of Brazilian-style cocktails, which includes classics and newer variations such as Acai Caipirinha, Cachaça Sours and Chilly Mary Caipirinha, should make it difficult for visitors to choose their favourite.
Hello Michael, thanks for talking to us! We assume you don’t start a company like yours without being a cocktail lover? What’s your favourite?
So true, I have loved cocktails ever since I tried my very first which was a Cuba Libre almost 10 years ago! Choosing my favourite all time cocktail is quite a difficult task as there are so many choices but if I was forced I would most likely always revert back to a good Old Fashioned or an Aviation.
Do you think cachaça is a versatile spirit?
I think cachaca is an excellent product, which can be used in many ways. Obviously people tend to use it for one particular cocktail but there is so much more to this spirit. Being similar to rum, cachaca can be used in almost any rum based cocktail to give a slightly sweeter and fresher variation. We actually have a few cocktails which we switch out the vodka for cachaca too as it adds to the depth of flavour.
As you allude to, Brazil’s most popular cocktail made with cachaça is the caipirinha. Could you shine a light on the versatility of cachaça by suggesting a easy-to-make cachaça concoction for the following events:
A picnic? A picnic is all about having fun in an open space with friends and family. People want them to be simple, taste amazing and be easy to share in the sunshine… We would definitely recommend a pitcher serve. When me and my friends have picnics we always enjoy sangria – here is our twist:
Add 100ml Abelha Silver Cachaca and 100ml elderflower liqueur into a jug filled with cubed ice and pour over 200ml of semi-sweet white wine (Resiling for example), 50ml fresh lime juice and top with soda water – garnish with green fruit slices (kiwi, apple, cucumber, grapes), some sage and thyme sprigs – stir and enjoy.
House party? House parties are a great excuse to get all your friends and family involved in what you do! The most popular cocktail again this year is a Mojito so why not set up a DIY Abelha Mojito station!
Lay out a bowl full of limes, a bag of caster sugar, some bottles of soda water, a few mint plants (or bags), a bucket of crushed ice*, and of course a few bottles of Abelha Cachaca (Silver, Gold or both!). Put out some glassware and an instruction sheet and get your friends making their own twist on the classic Mojito!
*If you don’t have crushed ice just put cubed ice in a tea towel and smash with a rolling pin!
Barbecue? Why not use your BBQ in a way most people don’t normally think of! Pour your Abelha Gold Cachaca into an oven proof dish and place on the cooling rack of your BBQ above your spicy sausages and steaks – leave it there until your food is cooked through and then take out and leave to cool.
The Abelha Cachaca will be smoked with the flavours of your BBQ! Add one brown sugar cube into a rocks glass with a twist of orange peel and a splash of bitters. Add 50ml of your smoked Abelha Gold and stir until the sugar dissolves – add a few ice cubed and enjoy this smoked twist on an Old Fashioned!
Summer wedding? Weddings are all about the celebration and who doesn’t celebrate without a glass of fizz?! Add 15ml Abelha Silver Cachaca with a few mint leaves, 10ml cloudy apple juice, 10ml sugar syrup and 10ml fresh lime before topping up with your favourite fizz. Stir gently and garnish with an apple slice
Music festival? Thinking about my experiences at festivals the most important drink to have is the one to sort you out first thing in the morning! I would recommend this twist on a Bloody Mary which I call an ‘Organic Mary’:
35ml Abelha Gold Cachaca, 100ml tomato juice, 10ml fresh lemon juice, 5ml fresh lime juice, pinch black pepper, pinch celery salt, pinch sea salt, 2 dashes Tabasco, 2 dashes Worcestershire sauce, pinch ground cumin seeds – the best thing is that you can make up a big bottle of this before even heading to the festival ready to be served each morning with friends.
What classic cocktail would you like to reinvent using cachaça?
There are no limits on this at all! One of my favourite things to do is simply to experiment with flavours. For example I have made a Cosmopolitan with vodka, gin, cachaca, whisky, bourbon, sake, rum, absinthe and tequila just to see what the changes are like.
My advice is simply to give it a go – take your bottle of Abelha and experiment – you might just come across the next world famous cocktail!
Do you think cachaça is gaining popularity among Mixologists and cocktail lovers in UK?
I think Cachaca is gaining popularity in the UK among bartenders and guests alike. The fact that Brazil hosted the World Cup last year gave an excuse for bars to buy in Cachaca and it seems like people loved it so much that it could be here to stay.
And… how would you sum up cachaça?
I can’t think of many other spirits, which can bring out the feeling of Summer in almost every drink it is used in! The finer tastes given with a quality cachaca, such as Abelha Organic cachaca, can be really delicate, almost grassy notes, although I love the way that the Abelha Gold really picks up baked fruits and almost coffee flavour from the Garapeira barrels it is aged in!
And finally, what is your favourite Abelha cocktail that we can share?
Here is my bespoke cocktail recipe using Abelha Silver – I call it a ‘Silver Blossom’
35ml Cherry wood smoked Abelha Silver 20ml Morello cherry syrup 25ml fresh lemon juice 1 small egg white 2 dashes cherry bitters
Using cherry wood chips and a smoking gun smoke the Abelha cachaca. Add all ingredients into a shaker filled with cubed ice and shake very hard. Double strain into a compete and garnish with a cherry.
This year, Oxford secured its first victory in six years through the leadership of experienced runner goat “Hamish” who defeated newcomer “Hugo” running for Cambridge. Tickets for the race were sold out and all ticket sales proceeds will support all the farm animals directly!
Abelha Cachaca not only set up a pop up bar but also offered a great surprise for the visitors: a human size Whack- a- Mole gathered friends together for a laugh and some amazing goatee snaps were taken! See below: