Nice little feature on us by Esquire magazine, along with Cabana and Ypioca. Click the image to read the whole article.
Incidentally, my favourite other brand cachaças that are available here in the UK – am I supposed to say this on here? – Beija Flor Pura for taste, and Leblon for the marketing and product story.
We pleased to announce that Coe Vintners are now distributing Abelha Cachaca to bars and restaurants around London.
If you already purchase from Coe’s, just ask your rep. If not, get in touch with them on
+44 (020) 8551 4966 or via their website www.coevintners.com/. Or get in touch with us directly on the contact page.
Pictures from our Annual Surf Trip and Strategic Vision Alignment Management Camp. Caipirinhas on the beach at Woolacombe Bay, North Devon.
In case you’re wondering why it’s called surf show, when it clearly isn’t actually a show, it’s because in Brasil, they love the english word “show” and frequently misuse it to mean something that isn’t a show at all. Hence you might see a little hot dog vending cart called HOTDOG SHOW.
I’m just back from hanging out at the fazenda (farm) in Brasil. We talked a lot about cane, yeast, fermentation, distillation (I talked in very bad Portuguese), tasted a lot of cachaça, and even managed to get a day’s surfing in too. So a great trip all round.
Seriously though, we’ve been discussing feedback from everyone here in the UK with our distillers and and trying to work out ways which we can make Abelha even better in the future.
We also have the first run out of an Abelha that’s been aged for 6 years in oak, which is absolutely delicious. More news to come on that, but in the meanwhile, here’s a few picture highlights of Bahia.
Our farm in the Chapada Diamantinha
Treehouse on the farm
Nice graffiti in Salvador
Love this little street coffee cart, especially the fact it’s a 6 wheeler
Cachaça Store in Salvador
This is a post I’ve been meaning to do for ages, but then Joe McCanta (owner of Saf Restaurant, excellent cocktail place in Shoreditch, London) wrote a really good treatise about it on his blog. It’s about where the idea of organic spirits came from, and why it’s important.
The trend really started in the wine industry with many of the world’s finest vineyard owners realizing the negative effect that chemicals were having on their highly valuable land. Starting first with the ancient vineyards of France and Italy, word began spreading that maybe the ‘steroid-like’ pollutants that Agro-Chemical companies were pushing on farmers all over the world in the ‘80s and ‘90s were actually poisoning the land and making grapes that were weaker in flavor and lacking a certain subtlety or depth they once had. At the same time as more and more vineyard owners who embraced natural methods began winning awards and vocalizing their success with bio-growing, the word ‘organic’ became associated with ‘fresher’, ‘more taste’, and just plain higher quality.
This gets to the heart of why we use organic methods – quality and taste. Essentially, most non-organic farming techniques are about shortcuts. They’re a quicker way to get more yield, but at the expense of other qualities, for example:
Organically producers are generally much more open about their methods, firstly because they’re scrutinised more by inspection bodies, and also because they’re proud to be using natural farming techniques that generate better produce.
This level of transparency is also really important to us – we want to be happy with every little detail about the ingredients, their provenance and the production process. At the end of the day though, the proof is in the taste, and we’re happy that Abelha is a naturally full-flavoured traditional ‘alembique’ cachaca. Try it and see!
I’m pleased to announce that we have now set up a new secret off license right store on Berwick Street, right in the center of Soho, London.
Berwick News and Food, shortly to be renamed Berwick News, Food and Quality Cachaça, is now stocking Abelha Cachaça Silver and Gold. It’s an excellent shop and I suggest you go there on your lunchbreak to get a Mars bar, bag of Frazzles and a 70cl bottle of Abelha Cachaça. That’s what I have for lunch every day anyway.
Cachaça Abelha Silver £16.99 - excellent unaged cachaça with great nose, full flavour and a smooth dry finish. Great for caipirinhas and other cocktails.
Cachaça Abelha Gold £22.99 - a matchless cachaça that’s aged for three years in Brasilian Ash barrels to give it beautiful mellow flavour. For sipping neat, caipirinhas or cocktails, or in a shot glass with a dot of honey.
Click around our site to read more about our cachaça. Check the map too for other bars or restaurants that stock us.
Berwick News and Food
39 Berwick Street
Soho
London
W1F 8RU
Tel: 020 7287 8583
Open Monday to Saturday, 7.30am to 8pm
Nearest tubes: Tottenham Court Road (5 minutes walk) or Oxford Circus (5 minutes walk)
For the first time ever, you can now buy a bottle of Abelha Cachaça!
We’ve set up a special deal with a secret off-license in the heart of Shoreditch, which will be selling Abelha Cachaça for this week only at an exclusive pre-launch price of:
£15 for Cachaça Abelha Silver – excellent unaged cachaca with great nose and a balanced body. Great for caipirinhas and other cocktails, (future RRP £16.99).
£20 for Cachaça Abelha Gold – a matchless cachaça that’s aged for three years in Brasilian Ash barrels to give it beautiful mellow flavour. For sipping neat, caipirinhas or cocktails, or in a shot glass with a dot of honey. (Future RRP 22.99).
It is the only place in the world where you can buy Abelha Cachaça, and is only running until Sunday 7th Decemeber, 8pm. After this week, our pop-up shop will move to another random location in London.
Check out the map on this link – the shop is in the Brick Lane area, so you could try a cocktail in one of our other listings like Saf on Curtain Road (truly excellent organic cocktails).
The shop is Anisha Cash and Carry,
83 Redchurch Street : London : E2 7DJ
Shoreditch, nearest tube Liverpool Street or Old Street
Open until at least 10pm on weekdays and Saturdays.
Until Sunday 7th November only